THE NEED
Update the brand as well as the technologies and channels used in order to reach a broader audience and resonate with them to feed more kids in Calgary.
THE PROJECT
Logo
Art Direction
Video Production
Campaign Development
The Challenge
Create a brand to garner more recognition and speak to a wider segment of the city. Updating all the various assets with this new brand.
The Solution
We went through the process of re-branding all assets starting with the logo, updating print collateral, and website. We also generated a photography library of assets to be used in ongoing marketing campaigns featuring the schools that are serviced, community groups, the downtown kitchen used to make the lunches, and the program volunteers.
The Results
A stronger brand that creates more community recognition and an updated website to attract more volunteers. Most importantly, more resources and awareness being generated to feed more kids in the city.
“I knew it was a vital time in getting our message out in a relevant, creative way. Shannon solved our lack of clarity and weak spots in creative visualization. We’re now more confident with aligned branding and materials behind us. ”