THE NEED
Campus Energy’s founders needed a brand and wanted a process with tangible steps and quantifiable results to give them confidence in their decisions.
THE PROJECT
Brand Package
Creative Direction
Website Design
THE challenge
Create a brand that properly represented the values of the business and spoke to the needs of the target customer through a process that engaged and aligned all stakeholders of the company.
The Solution
We developed a workshop that included participation from all lines of business which allowed us to identify joined values, target audiences, and flesh out services. While facilitating this workshop, we also conducted an in-depth competitor analysis to uncover brand positioning and industry best practices.
From there we developed the name Campus Energy Partners. The Latin root word for Campus means “field” reflecting the location of the company’s starting point. The modern definition of Campus is a mix of buildings that make up a place of learning, reflecting the unique collection of facilities while perpetuating the culture of innovation and creativity they aim to foster. The logo embodies the values of hard work, reliability, and creativity in their approach to solutions for customers’ energy needs. The icon shape is an abstract field that speaks to the name and landscape in which the business operates while reflecting that energy is a natural resource harvested from the land. A website workshop was also completed to ensure that the site was clear and anticipated user flow.
The Results
A name, logo, website, and full brand crafted from thorough research and ongoing collaboration to represent Campus Energy Partners many facets.
“We hired Shannon to run a thorough and efficient project to brand, name and develop a website for our new company. She got our leadership team fully involved using workshops and progress meetings so our people were clear on what they needed to do and by when. She managed external suppliers for the project as well. We worked to a tight timeline and with Shannon’s help got the brand and website project for Campus Energy Partners completed on time and on budget.”