To understand their current reputation within the marketplace, each line of business’s audience sets needed to be researched and defined. With that understanding, a foundational set of language was also created to communicate the future brand aspirations moving forward. This was an important starting point for all creative and strategic decisions.
Market Research & Brand Strategy
Brand Foundational Language and Tone of Voice
Brand Identity, Brand Architecture & Illustration
Marketing and Communications Plan & Budget
Social Media and Content Plan, Creation, Management & Measurement
Google Ads Management
Business Process Mapping
The strategic work uncovered strong by-in of the current brand from its customers. However, there were clearly two lines of business that were operating under one umbrella. Each of these business lines had their own target audiences with very different needs.
Logo Animation by Cameron Briggs.
We created a robust brand guideline that included brand architecture so each element and service line was well considered and consistent moving forward. We completed a logo refresh that strengthened brand attributes without taking away elements that the loyal client base had become familiar with. We also developed an annual marketing and communications plan with tactics and budgets for each project along with key ideas and content themes. From there each project had its own detailed plan, specific team members, timelines and anticipated results.
A brand identity that provides a platform for consistent growth.
A marketing strategy that consistently builds relationships and generates sales leads.
A strategy for social and email marketing to maintain advancement on all channels along.
Reporting for all marketing efforts that is reviewed monthly and optimized.
“Shannon came through a referral and immediately we were impressed with how organized and efficient she is. We gained confidence with her very quickly as she is able to provide an explanation for everything we do. We have weekly meetings that keep everything on track and things get done in a timely manner, which was something we were lacking before working with Shannon and her great team. We have been thrilled with our results and feel we have received exceptional value.”
