THE NEED
The magazine had been silent for all of 2012, but 2013 was of utmost importance to communicate across the broad network as the company experienced significant changes. The publication needed a new name and brand, as well as stories for the inaugural launch of the new magazine.
We started working with DDB Canada out of Vancouver for the naming and branding process, as well as gathering stories that would make up the inaugural launch of the new magazine.
THE PROJECT
Branding
Art Direction
Design
Print and Project Coordination
The Challenge
Work together with DDB Canada to create a name and brand that spoke to CP’s historic past, current needs, and continually evolving future. Gathering the necessary collaterals such as photography and stories for the first issue.
The Solution
Working internally for CP at the time, I liaised with DDB on design to help create an impactful relaunch issue. This involved coordinating the multiple photographers we needed to gather the assets required for the magazine and meet with printers to keep the project on budget and on time— for the initial magazine and moving forward.
The Results
The magazine has brought the CP network closer together by highlighting true railroader stories and achievements.
Personally, the results have been a relationship that continued beyond my role within the organization and into my venture as an entrepreneur. Canadian Pacific continues to be a valued client of mine today.