THE NEED
To build up Mount Engadine Lodge’s client base and grow the business, Hewlko has been assisting with ongoing marketing and branding needs. This has included an initial brand, marketing strategy and ongoing execution, design work, as well as a new website. Visit CHV's website here.
Photography by Chris Amat.
THE PROJECT
Marketing & Communication Strategy
Website
Design
Ongoing Marketing & Design
The Challenge
Coordinating annual marketing and strategic planning meetings for the internal and external teams (social media, public relations and design) so that everyone understands their deliverables and roles for the coming year.
The Solution
Creating strategies and assisting with ongoing work to support Mount Engadine Lodge’s internal team and to create continuous growth for the business. This has included building upon the initial brand work and ensuring consistency throughout all marketing materials, helping set-up partnerships with local Canmore businesses like Wapiti Sports and Jörg of On-Top Mountaineering, updating the website platform from Drupal to Wordpress, and numerous design projects such as the media kit and room book, along with creative campaigns, contests and video and photography direction. In 2019, we took over the email marketing strategy and execution and continue to release two newsletters per month alongside monthly reports, website updates and additions, and coordination with all partner vendors.
The Results
Our ongoing partnership has enabled Mount Engadine Lodge to maintain continuous business growth sustainably without having to grow their in-house team.