THE NEED
To create a modern and clear brand identity and marketing materials that include new product offering while reflecting their passion for innovation and quality.
THE PROJECT
Brand Identity
Illustration
Sales Brochure
Website
Word and PPT Templates
THE CHALLENGE
The biggest challenge was taking the product lines and simplifying it into one, easy to understand graphic while highlighting each product’s unique set of benefits. Another challenge was messaging, Questor initially focused on solving problems for the oil and gas industry, however the rebrand provided an opportunity to speak to new audience sets and the materials needed to reflect this.
THE SOLUTION
Creating a “how it works” sequential graphic that highlighted each product’s unique benefits and how they could work together or stand-alone. Copy and images on the website were focused on two specific audience sets needs, while a broader set of images was used to show the wide range of industries Questor can service with their clean air technology.
THE RESULTS
A visual identity that reflected a new strategic direction for the company with new product offerings in a fresh, clear and professional manner. Along with a cohesive set of marketing tools to enable the sales team to reach new audience sets.
“Shannon and Team helped take us from the dark ages with our marketing to a fresh, creative, modern look and a full corporate re brand. With Shannon’s help we were able to navigate through all of challenges and roadblocks easily and efficiently. As a company that hadn’t had much experience with the marketing piece of our business Shannon and the team were amazing and did a phenomenal job.”