The need
Amplify the benefits of the Weyburn Unit, illustrate how it works, and tell the story of the project in a way that is relatable to everyday life.
THE PROJECT
Illustrations
Content direction
Layout design
The Challenge
The oil and gas industry has faced a lot of criticism, this project needed to start a dialogue and demonstrate the benefits of the work.
The Solution
Tell a responsible energy story by showcasing how the Weyburn Unit minimally impacts the environment, sustains generations of families with jobs, and contributes to the Saskatchewan economy— all while providing value to shareholders. This story was told using friendly illustrations with a bright colour pallet and highly relatable, bite-sized comparisons.
The Results
A story told in a factual and friendly way that shows the positive human benefits, while positioning Whitecap as an industry leader that cares about the environment and the communities in which it operates.
We continued to help tell their story in the 2020 Environmental, Social and Governance Report.