Hewlko News - Champion for Squarespace
Why you should hire a designer to set up your Squarespace website and tips on how to get a head start.
I’ve been promoting Squarespace a lot lately, mostly because this app has beautifully designed templates, is easy for clients to update, has excellent support, an all-in-one payment system (domain, hosting + support), analytics and marketing tools. But it comes with a caveat, as you can really gunk up these templates if you don’t set them up well from the start. Below I've outlined a process to help get you started with this powerful app.
Domain Name - Check domain names on Squarespace, purchase and create account
Features - Create a list of the features you require for your website (order form, booking page, etc.) and look for these features in a template
Shortlist your favourite templates
Read the instructions of the template to ensure they have the functionality you need or if you can add it
Content - Collect all images, copy, logo files, fonts into a folder and word document
SEO read this page and incorporate page titles and descriptions when creating copy document
Email - Get a custom email by connecting GSuite and Squarespace
Set up a Google My Business page and Facebook business page (helps search engines find you)
If you make it through the above list, below are the items I suggest getting a designer to help you with;
Sizing images and logos
Favicon Generation (nice logo detail located in the tab bar)
Spacers - having room for your content to breathe is key in making your website look professional (located in the content bar selections)
Typekit - get access to more fonts that help make your brand look cohesive from print to digital applications
Need some help? Give me a call or email me to help you navigate or contact a specialist at Squarespace here.
The Branding series continues on its plight to deconstruct industry language so that everyone "gets it".
Branding 102 - Time to create
You've got a solid project brief. Great! Branding 102 covers the brand foundation, applications and connect items you need to reach your audience.
START HERE
A Q&A series with industry experts and entrepreneurs that capture the evolving marketing landscape and provide helpful information for business owners.
Q&A with Caleb Clark of OnlinePresentz
Caleb navigates us through the complex waters of digital marketing and why understanding your audience behaviour helps encourage engagement that leads to sales conversions.
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Website is finally live!
Check out the site to view images and find more information on how to rent the space for your next photoshoot or event. Photo: Chris Amat
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