Hewlko News - Announcement: Becoming Roadmap

 
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New Roads for 2021

Since I started Hewlko Creative Direction + Design three years ago I have had the privilege of having my sister’s best friend, Steve Whittington as a mentor. He has been my guide over the years while also having a vision for something more. At the same time Steve was mentoring he had his day job (Executive Vice President for Flaman Group of Companies) and was managing partner in a digital marketing and web design firm called Graphic Intuitions. Well over a year ago I started working with the team at Graphic Intuitions on projects and started to rebrand the company with our eyes set on joining forces to unite all of our service offerings under one company.

I didn’t give my company a formal name because I always wanted to build something with other people and envisioned a full-service offering that put the best interests of the clients first. So, I am thrilled to announce to you all today that starting January 4, I will become the Creative Director for our new company called Roadmap.

Roadmap has the ability to serve our clients total marketing, sales and service needs. This includes;  

  1. Strategy

  2. Market Research

  3. Branding

  4. Marketing Plans

  5. Inbound Digital Marketing Services

  6. Content Creation and Execution

  7. Web Design and Development

  8. Customer Experience

  9. Technology Platform Implementation

  10. Consulting and Education

Essentially a complete offering of services and technology that gives you the best customized solutions every time, to fuel growth and optimization of your business.

The purpose with our new entity is to discover potential with clients and inspire better business. We do that by fully understanding your business’s challenges, opportunities and customer pain points to create solutions that drive meaningful change. This vision, inspired the name Roadmap and reflects how we take clients from point A to B. The wordmark was inspired by Canadian road signs and nature. It is a nod to our country of origin and our roots in the outdoors while keeping a sense of organization and structure. The icon, an “R” monogram takes the shape of a road.

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We will be putting the finishing touches on our brand and processes over the next few weeks before formally launching into the market this January. 

If you are a current client of mine, here is what it means to you;

  • January 4 is our official launch date.

  • Invoices will come from Roadmap starting in January.

  • Previous invoices from Hewlko Creative Direction + Design will still need to be paid as Roadmap is a separate legal entity.

  • You will still deal with all the same people you have been dealing with, except you will have access to a full suite of services.

  • Hewlko Creative Direction + Design won't disappear, but will evolve into a personal brand. If you’re a fan of the newsletter, be sure to subscribe to Roadmap’s newsletter (links coming soon!), and let us know if you’d like to see something quarterly from Hewlko Creative Direction + Design.

We are looking forward to servicing you in the coming months and years! Please don’t hesitate to contact us with any comments or concerns.

Sincerely,

Shannon
Hewlko Creative Direction + Design... soon to be the team at Roadmap

 
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