BREAKTHROUGH BRAND PLATEAUS
Whether we are creating a new brand or starting with an established brand guide, our clear process will lead you every step of the way. Our core services include:
Strategy + Marketing Planning
We build and develop brands through a foundation in research, strategy and client engagement. A workshop generates discussions to uncover your unique values that guide business decisions. Workshops are customized for specific needs and include: marketing plans, branding, customer journey mapping and websites.
Branding + Design
We work with clients to strategically build brand identities that reflect their values, services, products and target audiences. Alternatively, we maintain current brand standards to achieve consistency in messaging for campaigns or one-off projects. This includes all types of projects from websites to ongoing marketing materials.
“The workshops are so cost and time effective. You get the client’s input without all the markups, overhead and time spent waiting on messages going back and forth. We used her workshop format twice on our Campus Energy project and these were really efficient. We gathered lots of quality information and then we were able to move quickly onto the next steps.”
We develop strategies for one-off campaigns, new businesses, and to reach specific goals. We do this by understanding the landscape, selecting communication channels, providing budgets, managing execution teams and establishing metrics to measure the results.
Our Capabilities
Strategy
Audience Personas, Research & Strategy
Customer Journey Mapping
Marketing Plans & Execution
Branding
Foundational Language
Name & Brand Identity
Art Direction & Design
Illustration
Digital Marketing
Website & App Design
Social Media & Digital Campaigns
Newsletters
Packages
Every project is unique and receives a customized quote. But to give you a feel for what your project could look like below is a selection of our three most popular packages.
The Clarity Series
An energizing exploration workshop with key stakeholders tailored specifically to your needs. Strike gold on new insights, uncover important answers and key messaging around:
Value Proposition
Features + Benefits
Target Audience
Core Values
SWOT Analysis
Marketing Baseline
A to Branding
Brand answers and strategy from uncovering key insights to your complete design package and hand off. You’re in the right place. Brand package includes:
Brand Strategy Session
Custom Logo Design
Colour Palette
Brand Guide
Stationery Package
Tutorial Phone Call
Website Design
We plan, map out user flow and coordinate teams. Giving you peace of mind knowing your website works the way you need it to. This package includes:
Website Strategy Session
Site Map + Copy Outline
Wire Frames + 5-Page Layout
Custom Design + Style Guide
Image Selection + File Organization
Packaging Files for Developer
FAQ’s
Q: What is your process?
A: Step 1 The Download: we understand where your brand is today through an in-depth meeting and creating a project brief or through a workshop environment – See branding 101
Step 2 Deep Dive: After creating a road map and sign off we dive into deliverables – See branding 102
Step 3 Delivery: Delivered package with tidy files and instructions so you can hit the ground running.
Q: How do we get started?
A: Use the form on the contact page to send me a message. From there we can either get on a skype call or meet in person if you live in Calgary. After I know all the details about your project, I will create a detailed estimate for your review and sign-off that includes an estimated timeline for the project. After a contract is signed, we get going immediately.
Q: When can we start?
A: Right away! Depending the size of the project, you could have your project in hand the same day it is requested.
Q: What is the turnaround time for a branding project?
A: For longer branding projects it is typically a 4 to 6-week process and depends on the timeliness of your feedback.
Q: What website platforms do you design for?
A: We either help you to choose a Squarespace template or design using Photoshop and provide design flats with packaged files to guide a developer for implementation on any web platform you prefer.
Q: How and when do I pay?
A: Typically, we charge 50% up front and 50% at the end of the project. For longer term projects we create a payment schedule.
Q: Can we continue working together after the branding project is complete?
A: Of course! We can go project-by-project after we have completed the original scope of work.
Q: What if I no longer require your services or want to hand-off design elements to my internal team to execute?
A: No problem, we supply you with an organized dropbox folder of all your logos and packaged working files for all projects completed.