Hewlko News - CLS Landscape - A Case Study
CLS Landscape has successfully grown and evolved their business over the past decade. But as they began to promote new service lines a clear limitation to growth was how their brand name and architecture for products was structured.
The Need
To understand their current reputation within the marketplace, each line of business’s audience sets needed to be defined. With that clearer understanding, a foundational set of language was created to communicate the brand strategy moving forward. This was an important starting point for all creative and strategic decisions.
The Project
Market Research & Brand Strategy
Brand Foundational Language and Tone of Voice
Brand Identity, Brand Architecture & Illustration
Marketing and Communications Plan & Budget
Social Media and Content Plan, Creation, Management & Measurement
Google Ads Management
Business Process Mapping
The Challenge
The strategic work uncovered strong by-in of the current brand from its customers. However, there were clearly two lines of business that were operating under one umbrella. Each of these business lines had their own target audiences with very different needs.
The Solution
We created a robust brand guideline that included brand architecture so each element and service line was well considered and consistent moving forward. We completed a logo refresh that strengthened brand attributes without taking away elements that the loyal client base had become familiar with. We also developed an annual marketing and communications plan with tactics and budgets for each project along with key ideas and content themes. From there each project had its own detailed plan, specific team members, timelines and anticipated results.
The Results
A brand identity that provides a platform for consistent growth.
A marketing strategy that consistently builds relationships and generates sales leads.
A strategy for social and email marketing to maintain advancement on all channels along.
Reporting for all marketing efforts that is reviewed monthly and optimized.
A Word From CLS
"Shannon came through a referral and immediately we were impressed with how organized and efficient she is. We gained confidence with her very quickly as she is able to provide an explanation for everything we do. We have weekly meetings that keep everything on track and things get done in a timely manner, which was something we were lacking before working with Shannon and her great team. We have been thrilled with our results and feel we have received exceptional value." - Janelle + Cooper Leary
There's a lot more to report on since our last cabin newsletter update. We now have a structure, plumbing is in place and millwork, finishings and siding samples are being picked! Follow along on Instagram
Q&A with Jessica Brousseau & Ian Martin Gregory, Founders of Feast Letterpress
In this month's Q&A we hear from Jessica Brousseau & Ian Martin Gregory, the founders of Feast Letterpress! We were curious to learn more about their process, how they're combining their unique skillsets and what’s inspiring them these days. We hope you enjoy this Q&A as much as we did!
Be kind and stay safe!
- Hewlko Creative Direction + Design