Hewlko News - How to build relationships and find a job
Written by Tori English
Many students have recently graduated so we thought now would be a perfect time to talk about building relationships and finding jobs. I wouldn’t say I’m an expert on this topic, but the relationships I have built over the past 5 years have led to some fantastic job opportunities and have allowed me to build a relatively stable career as a recent graduate myself. I used to attribute a lot of my success to luck, but there are a few key, actionable things I did that have helped me along the way. More importantly, I think they can help other recent graduates as well.
Don’t come on too strong.
The best work connections I’ve made have come from having a genuine interest in that person. Interacting with them and their work, learning about their interests and professional strengths, asking them for advice or to get a coffee, etc. Most of the time if you interact with someone, you’ll be top of mind the next time they are looking for someone with your skillset. Remember, good relationships take time. Don’t just think about yourself and what they can do for you. How can you be useful to that person?
Do the work and the work will come to you.
The more people that see you doing something, the more it’ll stick in their brain that you do that thing. I wanted to get better at drawing people, so I just kept doing that. Eventually people caught on and started ordering portraits, but what captured them was being consistent in my promotion. It may take 10 posts of someone seeing your work for them to be convinced to buy something for themselves. Consistency is key when it comes to promotion so figure out a cadence for your posting and stick to it. Shannon wrote a great newsletter on Creating a Sales Cycle, which can help identify the customer journey and how people end up buying your product.
Don’t be discouraged if things aren’t a fit
Sometimes that dream job or connection isn’t what you thought it would be or the situation just isn’t right. The timing of your outreach or other circumstances might be off. Don’t be discouraged and keep trying if you feel like there’s genuine opportunity there, but remember to keep an open mind and look for other opportunities while you're at it.
Put yourself in their shoes
Imagine having to hire someone to work for you. Terrifying right? The pressure that comes with picking someone that you will potentially spend 30+ hours a week with is huge. That’s why taking the time to get to know someone, and seeing if your personalities are compatible is important before starting a job. Granted, not everyone can spend their free time with their soon to be boss, but staying connected with them, interacting with their circles, and being genuinely interested in what they're up to is a great start. People are more likely to hire people they know, so make yourself known!
Word of mouth + Instagram = jobs!
Almost all of the work I do outside of Hewlko comes from either people seeing my work on instagram, or friends/family/old colleagues recommending me for jobs. The work I put out on Instagram is the “I’m not getting paid to do this, but I wish I was” work. Eventually, if people like that work, they will be commissioning you for it! Your skills are worth money, people just need to know you have those skills.
Here are some other quick tips for upping your hireability:
Be sure to do your research before you send an email. Would you be a good fit with the type of work they do? Provide future employers with why you would be a good fit based on how your experience could compliment or add to the work they already do.
Are you prepared if they’re interested? If you do send that email and get a response, is your portfolio up to snuff? It should be easy, accessible, all links should be working, and it should represent the type of projects you are trying to get hired for. I suggest sending it to a colleague or mentor and having them look through it first and have them flag anything that comes up.
New contacts or opportunities are everywhere. Don’t be afraid to connect with someone on LinkedIn after you meet them at any kind of event (professional or casual), and don’t be afraid to bring up what you do in casual conversations.
One of the biggest things I think that can throw off a lot of newer graduates is the intimidation factor. It can be hard to approach people so far ahead of you in their career, but keep in mind they were new to this at one point too. Don’t let that get in the way of going after the opportunities you want. As much as talent and experience are important, a lot comes down to how well you gel with someone so just take a deep breath, and act like you would when you meet a new friend. Confident, friendly, and interested in what that person has to say. After all, aren’t we all just people looking to do good work and to enjoy the people we work with?
Q&A with Rosalind “Rozzie” Lee, Founder of Calgary Chalk Artist
Shannon handed over the reins this month and let me do a Q&A of my own! With it being summer, we thought it was a perfect time to talk to Rozzie Lee, Founder of Calgary Chalk Artist. If you’re from Calgary, you have probably come across one of Rozzie’s creations, whether that be a menu board from your favourite bubble tea spot, or perhaps a 20ft chalk mural at a community event. Enjoy this month’s Q&A as we learn more about Rozzie’s wide variety of work, her passion for helping her community, and what the future holds for Calgary Chalk Artist!
#ShowUsYourYard Summer contest at CLS
Our clients over at CLS Landscape are hosting and Instagram contest, and giving away four prizes of $250! Here’s how to enter:
• Follow @clslandscape
• Tag the person who helped you get your job done
• Caption your project, and tag #showusyouryard
• Reminder: Your instagram account must be public for them to see the post
• Post the photo or share your photo on your story!
• Winner will be chosen by draw so each photo posted is one entry!
Two winners will be drawn at the end of July and August. Good luck!
Be kind and stay safe!
- Hewlko Creative Direction + Design